by Eliza Ludwig | May 29, 2020 | Money Tips, Pricing, Profit, Small Business
How do you charge your clients? Many businesses charge for their services by the hour. Tradespeople are a good example, or virtual assistants, lawyers and consultants. But are you charging enough to meet your expenses? Many people believe that taking on more staff to...
by Eliza Ludwig | May 27, 2019 | Money Tips, Planning, Pricing, Profit
We are all in business to make a profit. Our aim is to maximise our revenue and minimise our costs in order to produce the largest amount of profit. That way we have money to put back into our business, pay our stakeholders (including ourselves) or just save for a...
by Eliza Ludwig | Apr 10, 2019 | Money Tips, Pricing, Small Business
Pricing in your business can take a long time. First you weigh up all the strategies you could use. Then you fiddle around with a few dollars more or less until finally you arrive at a price only when you don’t get an immediate sale. Then you go through...
by Eliza Ludwig | Feb 1, 2019 | Money Tips, Planning, Pricing
What if there was a way to be selling the same number of products, work the same number of hours but take off some of the financial pressure of running your business? Think better ROI on your marketing efforts, and more cash left over at the end of the month to...
by Eliza Ludwig | Feb 13, 2017 | Planning, Pricing
How awesome is that impulse buy rush? Addictive. How quickly does buyer’s regret set in? Faster than we’d like. Despite having an accounting background, I am susceptible to all the pretty things. The business cards, websites, professionally designed...
by Eliza Ludwig | May 4, 2016 | Planning, Pricing
As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...
