fbpx

If it’s pretty, it’s worth it… right?

How awesome is that impulse buy rush? Addictive. How quickly does buyer’s regret set in? Faster than we’d like. Despite having an accounting background, I am susceptible to all the pretty things. The business cards, websites, professionally designed...

The price is right!

As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...