by Eliza Ludwig | Feb 13, 2017 | Planning, Pricing
How awesome is that impulse buy rush? Addictive. How quickly does buyer’s regret set in? Faster than we’d like. Despite having an accounting background, I am susceptible to all the pretty things. The business cards, websites, professionally designed...
by Eliza Ludwig | May 4, 2016 | Planning, Pricing
As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...
by Eliza Ludwig | Mar 8, 2016 | Pricing
Money. It is a scary thing to think about, but sadly if we don’t, we risk our businesses failing. Two extremes of thoughts on pricing are: I love doing this, and feel ashamed to ask people to pay for it. This product is worth more than everything else on the market...
