by Eliza Ludwig | Apr 10, 2024 | Marketing, My thoughts, Strategy
While reading Mel Daniel’s book The Power of Content I had an epiphany: The strategic plans I create for clients aren’t merely financial plans. They are holistic plans. Yes financial analysis and strategy is a part of it, but only insofar as it supports...
by Eliza Ludwig | Dec 15, 2022 | Motivation, My thoughts, Reading
I’m a sucker for a Christmas movie. This time of year I love indulging in the magical and non-sensical and Elf would have to be at the top of my Christmas movie list. With a host of famous faces and starring funny guy Will Ferrell as Buddy the Elf, it’s a great way to...
by Eliza Ludwig | Mar 2, 2021 | Motivation, My thoughts, Planning
Seems crazy I know, but it’s possible to become bored with your business. You likely still enjoy serving your clients, you live and breathe everything about your business, you may even be kicking some serious goals, but sometimes it can seem all a bit Groundhog Day....
by Eliza Ludwig | Jun 13, 2018 | Motivation, My thoughts
What you’ll get when we work together. When you started your business, did you get advised to have a great elevator pitch? I still don’t have one. I’ve tried to explain what I do in a few words in my Instagram profile, my...
by Eliza Ludwig | Jan 23, 2018 | My thoughts, Small Business
Before I had even decided what services to offer, I knew I wanted to call my business Bread. I often get asked if it was my maiden name or if I had it from a bakery I might have once owned. Well, no on both counts but I thought I’d give a little explanation....
by Eliza Ludwig | Dec 20, 2017 | Conflict, Motivation, My thoughts
Today marks the fifth day of school holidays, and I can tell you there is no peace in this household. Yet. I know from past holidays that it takes the kids (and me if I’m being honest) a good two weeks to settle into the rhythm. To relax. To let the minor...
