by Eliza Ludwig | Feb 13, 2017 | Planning, Pricing
How awesome is that impulse buy rush? Addictive. How quickly does buyer’s regret set in? Faster than we’d like. Despite having an accounting background, I am susceptible to all the pretty things. The business cards, websites, professionally designed...
by Eliza Ludwig | Jan 20, 2017 | My thoughts, Small Business
Over the holidays I have taken one step back from 2016 in order to move five steps forward in 2017. Last year, I was so keen to jump in to my business, I did not take the time to clearly define what I do and why. It was in my head, but I was unable to articulate it to...
by Eliza Ludwig | Oct 19, 2016 | Motivation, Planning
I have a secret. Websites scare me. I avoid getting stuck into mine like a teenager avoids homework. And you know what else? This stopped me from asking the right questions which led me to spend a lot of money on something I couldn’t use. As small...
by Eliza Ludwig | Oct 4, 2016 | Motivation, Planning
I visited my sister in London recently. I didn’t go with my husband or my children. It was hard, but also amazing to have such a vast swathe of free time. No plans, no-one else’s needs to worry about, just time to enjoy being with my extended family. After...
by Eliza Ludwig | Aug 11, 2016 | Motivation, Planning, Small Business
I love launch events. The pretty invites, the building excitement, the fun night out to celebrate new things in this world. I also love going past an empty shop front while it transforms into a new place. Guessing what it will sell, watching the fit-out come...
