by Eliza Ludwig | Sep 6, 2022 | Pricing, Profit
Setting a price for your product or service is a difficult task, let alone thinking about increasing them. I see so many entrepreneurs searching for the silver bullet when it comes to pricing, but there’s so much mindset stuff intertwined with it all, that it’s hard...
by Eliza Ludwig | Apr 10, 2019 | Money Tips, Pricing, Small Business
Pricing in your business can take a long time. First you weigh up all the strategies you could use. Then you fiddle around with a few dollars more or less until finally you arrive at a price only when you don’t get an immediate sale. Then you go through...
by Eliza Ludwig | May 4, 2016 | Planning, Pricing
As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...
by Eliza Ludwig | Mar 8, 2016 | Pricing
Money. It is a scary thing to think about, but sadly if we don’t, we risk our businesses failing. Two extremes of thoughts on pricing are: I love doing this, and feel ashamed to ask people to pay for it. This product is worth more than everything else on the market...
