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Pricing for profit

Pricing for profit

Setting a price for your product or service is a difficult task, let alone thinking about increasing them. I see so many entrepreneurs searching for the silver bullet when it comes to pricing, but there’s so much mindset stuff intertwined with it all, that it’s hard...

The price is right!

As a former pricing manager, and after many years working with sales and marketing, I understand the importance of pricing correctly. It seems easy – take the cost of delivering your product or service, add a bit and charge that to your customer… Right? But how much...

The million dollar question

Money. It is a scary thing to think about, but sadly if we don’t, we risk our businesses failing. Two extremes of thoughts on pricing are: I love doing this, and feel ashamed to ask people to pay for it. This product is worth more than everything else on the market...